Companies are at perpetual
risk of reputation
attacks
as long as the Internet is alive. Customers have the liberty to say
what they want or think about specific experiences, most notably, the
service they had or the products they bought from a specific company.
These posts are inevitable, but there are ways to manage them.
Step 1: Search for
yourself – Visit
Google and run a search for your business name, as well as another
search on Google Images. Try typing your name or the name of your
company enclosed in quotation marks so you can get accurate results.
Be vigilant for negative content you might want to act upon.
Step 2: Set a Google
Alert – Set
up an email alert in Google using your business’ name so you can
monitor every last mention of your company in any type of content
posted online. Once these results show up, they’ll be emailed to
you so you can review them.
Step 3: Join social
networks – The
most ideal sites to be in are Facebook, LinkedIn, Twitter, and Google
Plus – the latter while not really as popular as the rest, is
predicted to rise in terms of influencing power as it is a Google
product, after all.
Step 4: Work with a pro –
A number
of internet marketing companies offer reputation management services
that you can take advantage of. With a professional at your side,
you’re less likely to make mistakes and you’ll end up with a more
effective reputation management campaign.
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