Who
doesn’t love the Internet? As an individual user, you get to
connect with people you have no chance of knowing otherwise, and you
get to say something as a million people (maybe more) listen. As
business owner, you get to interact directly with your customers and
address their needs in real time, wherever they may be located.
Truly, the benefits of the Internet are endless.
Unfortunately,
it’s not always rainbows and butterflies in the online world. There
are people out there who will troll and besmirch anything and anyone
without compunction, and when one of these folks target your
products, your services, or you personally, it can be enough to bring
the good name you’ve worked very hard for crashing down to the
ground.
The
sad fact is that negativity on the Internet
is inevitable. Regardless of how good a person you are or how
ethical you run your business, you’ll eventually encounter someone
who will have a problem with you and won’t be afraid to let the
world know about it. Before you jump right in and respond to the
negative posts, though, the trick is to remain calm, get all the
supporting information you need, and be respectful of the other
persons as you try to address their issue with you. You can also
approach a reputation management company for help in diffusing
tension and avoiding a potentially harmful situation.
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