Vital “Do’s” of Reputation Marketing

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https://userworthymedia.wordpress.com/2014/07/15/vital-dos-of-reputation-marketing/

Vital “Do’s” of Reputation Marketing

Reputation marketing and management are two entirely different concepts. Reputation management puts companies on a defensive stance, allowing them to protect themselves and their brand from being engulfed by bad publicity.
https://userworthymedia.wordpress.com/2014/07/15/vital-dos-of-reputation-marketing/

Things to NOT Do When Managing Online Reputation

Managing online reputation can be easy or difficult. How so? Simple: It’s easy if you do it right, and it’s absolutely difficult if you do it wrong. Sadly, there are still several businesses out there that do things the wrong way, all the while thinking that they’re on the right path. Here are some of the worst things a business could do when managing its online reputation or image:

Writing rebuttals with an “attitude”. Who likes being seen in a bad light by someone you don’t even know personally, right? However, while simply explaining your side of the story to save your image in a personal or social situation will most likely work, defending your business against negative feedback requires a more careful and professional approach.

Deleting the negative comment. When someone writes something negative (especially if such is untrue or unfair), deleting the comment/suggestion from the thread and pretending it never happened is not the best way to go. Businesses should never run from negative things a customer says, but should instead use these types of feedback as either an inspiration to improve the weak areas of their enterprise, or as a chance to address any confusion or concern of the customer.

Don’t accept spam without checking it first. Not every positive comment is useful. Several spammers are sneaky enough to say nothing except “good post” or “I like this,” and have nothing else to give. Such spam comments (although positive) can actually make your business look bad.

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