Critical Steps for Online Reputation Management

Companies are at perpetual risk of reputation attacks as long as the Internet is alive. Customers have the liberty to say what they want or think about specific experiences, most notably, the service they had or the products they bought from a specific company. These posts are inevitable, but there are ways to manage them.

Helpful Tips for Effective Reputation Management in Lubbock, Texas

Online reputation management is often mistaken for good reputation marketing around Lubbock, Texas and other business-laden locales. However, they’re very different in their main purpose. In this article, reputation management is the focal point. A lot of companies are engaging the assistance of companies like UseWorthyMEDIA.com just for this, and for good reason. CIO.com writer James Martin notes, “Your Company’s reputation is its most important asset. If it’s tarnished, you can lose customers, sales, employees, and partners.”
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Vital “Do’s” of Reputation Marketing

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https://userworthymedia.wordpress.com/2014/07/15/vital-dos-of-reputation-marketing/

Vital “Do’s” of Reputation Marketing

Reputation marketing and management are two entirely different concepts. Reputation management puts companies on a defensive stance, allowing them to protect themselves and their brand from being engulfed by bad publicity.
https://userworthymedia.wordpress.com/2014/07/15/vital-dos-of-reputation-marketing/

Things to NOT Do When Managing Online Reputation

Managing online reputation can be easy or difficult. How so? Simple: It’s easy if you do it right, and it’s absolutely difficult if you do it wrong. Sadly, there are still several businesses out there that do things the wrong way, all the while thinking that they’re on the right path. Here are some of the worst things a business could do when managing its online reputation or image:

Writing rebuttals with an “attitude”. Who likes being seen in a bad light by someone you don’t even know personally, right? However, while simply explaining your side of the story to save your image in a personal or social situation will most likely work, defending your business against negative feedback requires a more careful and professional approach.

Deleting the negative comment. When someone writes something negative (especially if such is untrue or unfair), deleting the comment/suggestion from the thread and pretending it never happened is not the best way to go. Businesses should never run from negative things a customer says, but should instead use these types of feedback as either an inspiration to improve the weak areas of their enterprise, or as a chance to address any confusion or concern of the customer.

Don’t accept spam without checking it first. Not every positive comment is useful. Several spammers are sneaky enough to say nothing except “good post” or “I like this,” and have nothing else to give. Such spam comments (although positive) can actually make your business look bad.

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Negative Online Publicity Can Hurt Businesses

The popular rhyme, “Sticks and stones will break my bones, but words will never hurt me,” is something that strongly resonates with kids constantly teased by others. The rhyme places importance on staying calm and good-natured despite the taunting. However, while the rhyme rings true in children’s playgrounds and classrooms, in the World Wide Web, name-calling could hurt businesses.

UserWorthyMEDIA Offers Online Reputation Marketing in Lubbock, Texas

UserWorthyMEDIA.com is offering online reputation marketing for Lubbock, Texas businesses. Through their proprietary reputation marketing solution and industry experience, the company helps business owners establish, and keep, a good online reputation for their brand and increase their client base.

With the Internet’s ability to reach millions of people across the globe, businesses, especially the small and medium-sized ones, have no control in so far as tracking and monitoring everything that is posted online pertaining to their company is concerned. Though positive articles and write-ups are posted, there are those who may be writing negatively about their brand, which the business owners may not even be aware of. Failure to act upon it may result in a tarnished online image.

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How to Respond to Negativity Online

Who doesn’t love the Internet? As an individual user, you get to connect with people you have no chance of knowing otherwise, and you get to say something as a million people (maybe more) listen. As business owner, you get to interact directly with your customers and address their needs in real time, wherever they may be located. Truly, the benefits of the Internet are endless.

Unfortunately, it’s not always rainbows and butterflies in the online world. There are people out there who will troll and besmirch anything and anyone without compunction, and when one of these folks target your products, your services, or you personally, it can be enough to bring the good name you’ve worked very hard for crashing down to the ground.

The sad fact is that negativity on the Internet is inevitable. Regardless of how good a person you are or how ethical you run your business, you’ll eventually encounter someone who will have a problem with you and won’t be afraid to let the world know about it. Before you jump right in and respond to the negative posts, though, the trick is to remain calm, get all the supporting information you need, and be respectful of the other persons as you try to address their issue with you. You can also approach a reputation management company for help in diffusing tension and avoiding a potentially harmful situation.